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Brenda Ulrich
Shareholder
Brenda is an intellectual property lawyer with a focus on copyright and trademark law. She advises her clients on selecting, registering and protecting their trademark and copyright portfolios, negotiating software licensing contracts, drafting and reviewing publishing, licensing and consulting agreements, and creating and interpreting copyright and intellectual property policies. Brenda’s clients include colleges and universities, health care organizations and companies, consumer and retail businesses, authors and publishers, and educational,
scientific and cultural organizations. Looked to as a leader in her field, Brenda regularly presents on copyright, trademark, publishing and higher education topics for the BBA, NACUA, TAA and other entities.
Brenda is actively involved in her industry, currently serving on the Board of the Textbook and Academic Authors Association (TAA) after completing a six-year terms as secretary. As a long-time member, she also serves on TAA’s Publishing Practices and Artificial Intelligence committees. Brenda is a member of and previously served as co-chair and on the Steering Committee for the Boston Bar Association’s College and University section . Brenda also previously served as the co-chair of the BBA’s Arts, Entertainment, & Sports Law Committee. Brenda is an active member of the National Association of College and University Attorneys (NACUA) and the Copyright Society of the USA.
Brenda regularly provides pro bono legal services to the Arts & Business Council of Greater Boston’s Volunteer Lawyers for the Arts of Massachusetts and to the Voices and Faces Project. She is on the board of Making Music Matters, an organization committed to providing high quality instrumental music education to students in the Boston Public Schools. She is also on the board of and an active singer in the Back Bay Chorale, and previously served as Treasurer for Scout Troop 1 in West Roxbury, MA. Brenda is an active member of BoxSmith boxing gym in West Roxbury. In 2024 she participated in (and won!) a charity boxing match with Haymakers for Hope, raising over $15,000 for cancer research and treatment,
Prior to joining Archstone Law Group as a shareholder in 2019, Brenda was a partner in her predecessor firm, Rubin & Ulrich, where she focused on copyright, trademark, publishing and higher education law. Brenda previously served as the Assistant Director of the Volunteer Lawyers for the Arts of MA, and as a litigation associate at the firm of Palmer & Dodge, LLP (now Locke Lord).