Brenda Ulrich

//Brenda Ulrich
Brenda Ulrich2019-03-12T11:42:49-04:00
Brenda Ulrich
Brenda UlrichShareholder

Practice Areas

  • Copyrights
  • Trademarks
  • Licensing Agreements
  • Higher Education
  • Publishing


  • Commonwealth of Massachusetts


  • Boston Bar Association – Colleges and Universities Section
  • National Association of College and University Attorneys (NACUA)
  • Textbook and Academic Authors Association (TAA)
  • Making Music Matters, Board Member

  • Back Bay Chorale, Member


  • B.A., University of Chicago
  • J.D., Georgetown University Law Center (Magna Cum Laude)

Brenda Ulrich


Brenda is an intellectual property lawyer who advises clients on copyright and trademark issues, with a special focus on publishing and higher education-related matters.  Brenda focuses on bringing creative solutions to the problems of creative people and organizations, including colleges and universities, authors, educational and cultural entities, and retailers of consumer goods.  She advises her clients on copyright and trademark questions, selecting and managing their trademark and copyright portfolios, negotiating and interpreting publishing, licensing and consulting agreements, and drafting and revising intellectual property policies.

Brenda currently serves on the Publishing Practices Committee of the Textbook and Academic Authors Association (TAA) and the Web Page Legal Resources Committee for the National Association of College and University Attorneys (NACUA).  Brenda served as Co-chair of the Steering Committee for the College and University section of the Boston Bar Association from 2016-2018 and co-chair of the BBA’s Arts, Entertainment, & Sports Law Committee from 2006-2008 and is a regular presenter on copyright, publishing and higher education topics.

Prior to joining Archstone Law Group in 2019, Brenda was a partner in the firm of Rubin & Ulrich, which focused on copyright, trademark, publishing and higher education law.  Previously, Brenda served as the assistant director of the Volunteer Lawyers for the Arts, working with artists and arts organizations on various legal issues, as well as serving as the director of its “Artist’s Professional Toolbox” series.  Brenda first practiced as a litigation associate at the firm of Palmer & Dodge, LLP (now Locke Lord).

Representative Experience

Intellectual Property

  • Drafting and reviewing licensing, content development, and independent contractor agreements.

  • Advising clients on copyright registration, permission and fair use issues.

  • Selecting and registering clients’ trademark and service marks.

  • Policing and enforcing clients’ copyright and trademark rights.

  • Reviewing and negotiating non-disclosure agreements.

Higher Education

  • Assisting educational institutions in developing, updating and administering copyright and intellectual property policies.

  • Advising higher education institutions, and in particular in-house counsel, on intellectual property matters.

  • Managing trademark portfolios for higher education institutions.

  • Advising higher education institutions on intellectual property aspects of public/private partnerships and contracts.


  • Representing authors and publishers in publishing contract negotiations and disputes.

  • Reviewing and interpreting publishing contracts for authors and publishers as publishing norms and media evolve.

  • Advising clients on author collaboration agreements.