Brenda Ulrich
Brenda UlrichShareholder

Practice Areas

  • Copyrights
  • Trademarks
  • Licensing Agreements
  • Higher Education
  • Publishing

Admissions

  • Commonwealth of Massachusetts

Associations

  • Boston Bar Association – Colleges and Universities Section
  • National Association of College and University Attorneys (NACUA)
  • Textbook and Academic Authors Association (TAA)
  • Making Music Matters, Board Member

  • Back Bay Chorale, Member

Education

  • B.A., University of Chicago
  • J.D., Georgetown University Law Center (Magna Cum Laude)

Brenda Ulrich

Shareholder

Brenda is an intellectual property lawyer with a focus on copyright and trademark law. She advises her clients on selecting, registering and protecting their trademark and copyright portfolios, negotiating software licensing contracts, drafting and reviewing publishing, licensing and consulting agreements, and creating and interpreting copyright and intellectual property policies. Brenda’s clients include colleges and universities, health care organizations and companies, consumer and retail businesses, authors and publishers, and educational,
scientific and cultural organizations. Looked to as a leader in her field, Brenda regularly presents on copyright, trademark, publishing and higher education topics for the BBA, TAA, MCLE and other entities.

Brenda is actively involved in her industry, currently serving as the secretary of the Executive Council of the Textbook and Academic Authors Association (TAA). As a long-time member, she also serves on TAA’s Publishing Practices Committee. Brenda is a member of the Steering Committee for the Boston Bar Association’s College and University section, for which she served as co-chair from 2016-2018. Brenda was also the co-chair of the BBA’s Arts, Entertainment, & Sports Law Committee from 2006-2008. Brenda is also an active member of the National Association of College and University Attorneys (NACUA). Previously, Brenda served as the assistant director for the Volunteer Lawyers for the Arts, working with artists and arts organizations on various legal issues, as well as serving as the director of its “Artist’s Professional Toolbox” series.

Prior to joining Archstone Law Group as a shareholder in 2019, Brenda was a partner in her predecessor firm, Rubin & Ulrich, where she focused on copyright, trademark, publishing and higher education law. Brenda first practiced law as a litigation associate at the firm of Palmer & Dodge, LLP (now Locke Lord).

Representative Experience

Intellectual Property

  • Selecting and registering clients’ trademark and service marks.

  • Advising clients on copyright registration, permission and fair use issues.

  • Creating or reviewing licensing, content development, independent contractor and non-disclosure agreements.

  • Drafting, negotiating and interpreting software licensing agreements.

  • Policing and enforcing clients’ copyright and trademark rights.

Higher Education

  • Assisting educational institutions in developing, updating and administering copyright and intellectual property policies.

  • Advising higher education institutions, and in particular in-house counsel, on intellectual property matters.

  • Managing trademark portfolios for higher education institutions.

  • Advising higher education institutions on intellectual property aspects of public/private partnerships and contracts.

Publishing

  • Representing authors and publishers in publishing contract negotiations and disputes.

  • Reviewing and interpreting publishing contracts for authors and publishers as publishing norms and media evolve.

  • Advising clients on author collaboration agreements.